Tissot SA is a Swiss luxury watch brand owned by the Swatch Group. The company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot in 1853. Tissot is an official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey, etc. The company motto/slogan of Tissot is "Innovators by Tradition" and its mission statement is "gold value at silver price."