Rado is a luxury Swiss watch brand owned by the Swatch Group. It was founded in 1917 under the name Schlup & Co. by brothers Fritz, Ernst and Werner Schlup in their parents' home in Lengnau, Bern, Switzerland. The "Rado" watch brand was launched in 1957 with the introduction of Rado Green Horse. "Rado" means "wheel" in Esperanto.