TAG Heuer

Heuer was founded in 1860 by Edouard Heuer in Saint-Imier, Switzerland. It was acquired by Techniques d'Avant Garde (TAG) in 1985 and become TAG Heuer - a Swiss luxury watchmaker known for its association with motorsports, technical innovation in precision timekeeping, durable and avant-garde Swiss watchmaking, and its iconic models like the Carrera and Aquaracer.